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DNA 2050

The one stop shop for the ultimate denim fit, style, and trend, DNA2050 is a boutique chain offering a unique and contemporary way to shop for your favorite pair of jeans.


Not your typical denim bar, this concept is designed to be progressive yet practical. Inside the shop, the selection of denim represent today’s most well-known premium denim brands, as well as today’s rising stars in the denim world. The mix of brands provide an assortment to cater to denim aficionados with the perfect fit for every one, making DNA2050 THE ULTIMATE DENIM DESTINATION in every market we enter.

IK Retail Group
  • denim brands


    13 Denim, AG Adriano Goldschmeid, Citizens of Humanity, Fidelity, Habitual, Hudson, G-Star, PRPS, Joe's Jeans, J Brand, Nudie, PPD, Rag & Bone, Scotch & Soda, True Religion, and more.

  • men's


    Joie, Rag & Bone, Elizabeth & James, John Varvatos, J.C. Rags, Scotch & Soda, Robert Rodriguez, Maison Scotch, Equipment, Robbi & Nikki, James Perse, Improv'd, Rebecca Minkoff, Anglomania Vivienne Westwood, Erin Fetherson, and more.

  • women's

    Accessories & Shoes

    Rebecca Minkoff, Nialaya, Chan Luu, Boutique 9, Gemma Redux, House of Harlow, Jules Smith, Hanky Panky, Ted Rossi, Love Heals, Sam Edelman, Prokeds, G-Star, Bedstu, Brave Beltworks, and more.